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ȣ 73 2010/06/01
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2010.04.

1 27, (迡 ̴) ħ, Ƽ ⽺ ý Yerba Buena Center for the Arts ö ο ̽, е带 . º Ӱ 弼⵵ , Ȯ , ̸ ƴ .

ó 밨 ä Ҵ. ʴ մ԰ θƮ(̵ ߿ ˰, 丶, CEO ιƮ ̰ŵ ־) ⽺ Ÿ⸸ ٷȴ. , ޵鸮 뷡 ﷯, . ⽺ ɾ԰, ڼ Դ.

, 迡 ־. " º"̶ Īϱ⵵ Ͽ. ַ ̴. 2002 2008 ų Ǹž 1.6% Ͽ, پ. ٸ ó Ǿü鵵 ̰ ذ ϸ, ˷ ڵ鿡Դ ȸ ְ ¿.

Ǿ谡 ū е尡 ڼ ȭѼ ڱ鿡 Ȱִܴ ̴. ڼ ü 3~5%ۿ α⸦ ̴. ڼ Ǹŷ 2009⸸ 177% þ, ñ ü ȸ 25~50% ϸ ް ִ. ϰ Ϸ ̾ Ǿڵ ϰ ִ. Ƹ Ǿüκ ڼ 뷮 ؿԴ. å 13޷ 缭 9.99޷ ǸѴ. ڸ ν å Ǹŷ Ų ø ؼ̴. Ƹ å Ǹŷ 80% Ͽ, 9.99޷ å ǸŰ Ǵٽ Ͽ. Ǿü ݿ ۽ο. Hachette Book Group USA CEO, (David Young) ̴. " ū ŸԴϴ. 9.99޷ . Һڵ å ѱ̸ 10޷ ʰڽϱ? ׷ Դϴ."

Yerba Buena Center ⽺ å ϱ ð ɷȰ, ⽺ Ų鿡 ̷ ߴ. "Ƹ Ǹ س½ϴ. Ƹ ÿ 츮 а ְ Ǿϴ." ⽺ Ƹп å ƴ϶, Ƹ ˷ ߴٰ ϴ Ȯ ̴. ǻ ϰ ִ. ⽺ 2 , å ٰ ִ. "å 󸶳 ڰ , ̻ å д´ٴ Դϴ. ̱ ֿ å ̶ 40%ۿ ȵǾ." ׷ . е ߿ ϴ Ͽ ֱ ־. シ Ƹ ϰڴٴ ǹ̴. ̴. "ð Ƹ, ̿ Ⱑ ߰̽ϴ. Ƽ ڱⰡ ʴ ſ." ̷ ߴ. "Ƽ Ƹ ûϴٰ ؿ. å 9,99޷ ǵ ؼ, ū Ǽ ."

뿡, ⽺ Ƹ Ƹ CEO, о. " 6" ǻ ټ 4 ϴ ̺  å Ȱڳ ߴٴ ǥ߱ ̴. ׸ ⽺ ƪ ý 1 2,500 ſī Ǿ ִٸ鼭, ̵ ڵ å Ÿ ִٰ Ͽ. е и ٴ ̴. ÷ ɵ ִµ, Ų ؽƮ ǥ ̴.

⽺ ̼ , մԵ е带 ǹ ޷. ׵ ߿ Simon & Schuster CEO, ̵(Carolyn Reidy) ־. ׳ Ȱ¦ ̼. "ȯ̿! ;! ο е尡 Ż 1 2,500 տ Ȱܴ ̴ϴ. Ƹ 忡 ڰ . å 10޷ ̻ ø 踦 Ȱ ̴ϴ."

⽺ ý ѷ鼭 ƮƮ α ÷ϽƮ 𽺹(Walt Mossberg) ȯ . ⽺ å  ÿ . ⽺ Edward Kennedy "True Compass" ϰ "" µ, ִ ǥð 14.99޷. 𽺹״ ̳ . "Ƹ Ȱ å 9.99޷ ִµ, ÿ ° 14.99޷ մϱ?"

⽺ ڽŸϰ ߴ. "׷ ̴ϴ. ̴ϱ." 𽺹״ ׷ ŹϿ. Һڵ ׷ å ϴµ, ° Ƹ ø ɱ? ⽺ ̴. "ǻ Ƹ å ְ ֽϴ. Ҹŵ."

ݿ, Farrar Straus & Giroux, St. Martin's Press Macmillan CEO, Ʈ(John Sargent) 忡 þƲ 󰬴. Ƹ ؼ. Macmillan -6 ߿ ǻ翴 ̱ ȸ å 60% ϴ ǻ翴. ٸ ǻó Macmillan Ƹ ϰ , Ǹϴ å 14% å θ Ƹ Ȱ ִ. ׷ Ʈ Ƹ ġ ϱ ȴ.

ǻ å , ϵĿ ҸŰ 50% . ׷ ڴ ҸŰ 15% οƼ ޹޴´. 26޷ ¥ å ִٰ ġ, ǻ 13޷ . å ̴. ߿ ڰ 3.9޷ . ϵĿ ҸŰ 40% ȸѴ. , 5.2޷ ٴ ̾߱. 3޷ . ְ , 1޷ .

̻ ص Ȳ ȹٲ ä ʳ ̷Դ. ׷ ڼ ü ý Ҵ. å ٸ °? ǻ ټ Ȯϱ ص, ڿ 25% οƼ ϱ ϰ, Ƹ ؿԾ. Ʈ 湮ϱ , ǻ ڼ " " Ǹ ϱ⵵ ߴ. ǻ簡 Ǹ ϰ, Ƹ ¶ "" ϴ ̴. ⼭ ô 30% Ḧ ޴´. ׷ ǻ ȥ ൿ ʾҴ. Դٰ Ƹ 䱸 а, Ƿ ݰ й ־.

þƲ Ʈ Ų Ʈ λ ׶Ƽ(Russ Grandinetti) , Ƹ ޾Ƶ Macmillan ڼ ΰڴٰ Ͽ. Ʈ Ƹ ̴. Ƹ س ־, Macmillan ڼ , Ƹ ̻ 迡 弭 Ͻ .

׷ Ƹ Ʈ ٶ ʾҴ. Ʈ 忡 ǵư ⿡ , ݿ , Ƹ Macmillan å ǸŸ ߴϿ. ׷ ⽺ Ʈ ش, ٸ ǻ(Simon & Schuster, HarperCollins, Penguin, Hachette) Ʈ ֵ ڵ ȹ ־. Ͽ , Ƹ å ڹٲٰ, Ƹ Ʈ ÷ȴ. "Macmillan ǻ ֱ , Macmillan ޾Ƶ̰, ޾Ƶ ۿ Ǿϴ. ʿϰ ڼ ֱ⸦ ٶϴ."

ָ . ڱ ǰ ƴ ȸ簡 ֱ ֳ? ǻ ؼϿ. "ڱ ", , ǻ ſ ֱ Ƹ ׺ ߴٴ Դ.  ǻ ̷ ߴ. "Ƹ г뿡 ־. ǻ ˴ å ָ Ƹ ׾ ϰŵ. ׷ Ȳ ݰ ٲ ̴ϴ." ̰ǰ Ƹ ǥ ǻ鿡 ҽ̾. Ʈ Ƹ "ü"ٰ̾ Ѵ. Ƹ ̱ ̾.

Ʈ ¾ұ , ǻ Ȳ Ҿߴ. ǻ ڿ ̴. "' ' ְ 𸣰ھ." ǻ å 13޷ ƴ 9޷ پ ֱ ̴. ϱ ϴ, ŷ ŷ ־. Ǿڴ ̷ ߴ. "Ƹ 츮 ߽ϴ. ̻ ߾. ǻ Ҹ, ڸ ̴ Դϴ. ׵ ߾."

Ǿ Ǿ ־. ǻ翡 ̷ . ٺũ μⰡ °  å Ǿ å̾ٴ ̴. Դٰ Ƹ ƴϴ. 80 Barnes & Noble å ϱ ߾. ǻμ ̾. Barnes & Noble ٸ, Ƹ 쵵 . Ծ 250 ޷ ̻ - ̴. Ƹ å ܼ ִ ϰ ȱ ϳ ʴ° ϴ ǻ . , ǻ ĵ ̻Ҹ ٴ ̴. ǻ CEO ̷ ߴ. " å ׾ٰ Դϴ. ."

1995 7, Ƹ þƲ Ͽ. Ǹŷ âϿ Ƹ 7 귯 ߰, м Ƹ ر ϱ , ǿ ֵѸ ʾҴ. 2009, (Charlie Rose)  ɷ ش޶ ־. ߷ ɷ̶鼭, "ϰ ع޴ " Ѵٰ Ͽ. ٸ ͳ ó Ƹ Һڵ ŷڸ Ѵ. ̴. "츮 Һ-߽ Ǵ Դϴ." Һڵ ̲ ϴ ̴. Ƹ Ư Ʈ 뷮 Ű, Ȥ ظ ȱ⵵ Ѵ. ϰ Ƹ ְ, ø ִ.

Ƹ ǻ ĿԴ. Һڵ ŷڼ ְ ̻ θ å ã ִ Ұ ̴. Ⱓ ȸ å ǻ鿡Դ ߿ ̴. Random House , Ծ 50% ̻ "" "Mastering the Art of French Cooking" å ´. ̷ å ־ ο å ְ ȴ. Hachette ̷ Ѵ. "Ƹ ׷ å ã ־. ̻ ٸ ʿ䰡 ٴ ." ̵ Ͽ. " Simon & Schuster å 2,500 3 ¶ο ȸϴ."

ȿ å Ź Ͽ. ڼ ϸ鼭 ̸ ü ǰ ߱ ̴. ǻ 忡 ڼ . ̻ ǰ̳ , μ ȳٴ ṉ̀ ̴. ׷ ֹ ־. ڼ  ڵ鿡 ƹ 𸥴ٴ ̾. ǻ ȭ ٴϱ ƴϴ. ޴ ȭ ʹ ۴. ׷ ڼ ƴ ־, ֿ ǻ κ ڼ Դ.

2007 Ϲݱ, Ƹ Ų ҰѴ.
Ų μ ̸ ״ Ͽ, 60 ȿ å ٿε ־. ڼ ǻ RosettaBooks CEO â Ŭٳ(Arthur Klebanoff) ̷ ߴ. " ٸ äο ̴ Ƹ øµ 90 ɷȽϴ. Ų." Ų 300 Ѵ. Ƹ 45 ڼ ִ. Ƹ ڿ , ֹ 40% ڼ̶ Ѵ. Ƹ λ ׶Ƽ Ų å Ǹŷ ü ÷ȴٰ ߴ. ̴. "Ų , 12 3.1 å մϴ."

ǻ Ƹ ƪ 缺 ָϿ. Ǿ ̴. " ϴ . ׷ ġ . Դϴ. ⽺ ϴ ̿. ϴ ⸦ Ǭ 80~90%  ̱ ."

ݱ ǻ ش ̾. ƪ ŷ ⺻ CD üϿ. ϴ 뷡 ٹ ϳ ° ʿ䰡 ̴. ׳ 뷡 ϸ ȴ. л 츦 ٸ, å 常 ̴.

ǻ ¥ Ÿ, Ż ü ı ̴. ̾߸ ǻ ϰ ̱ ̴. Ӵ δ ִ Ϲ ׷ ¶ ü . ĿƼ ŵ𽼿 R. J. Julia Booksellers ϰ ִ ڵ(Roxanne Coady) ̴. "å ȱ 8ġ ¥ ȱ ϴ. , ũ . ó ̾ϴ. ° ü ҿ. ° Ƹ̾ϴ. Ż ٿε尡 Ծ."

̷ ̱ ȸ(American Booksellers Association) ȸ 1999 ̷, ȸ 3,250 1,400 پ. Դٰ ü Ǹŷ 10% ۿ Ѵ. Barnes & Noble Borders 30% ϰ, ŸƲ ξ Target̳ Wal-Mart, Costco θƮ 45% ̴. ǻ Ҽ̳ å, £ å麸 "Twilight" Ʈ ʿ.

Ư ڱ ̴ ۰ 鼭 ؿԴ. HarperCollins λ (Jonathan Burnham) ̴. " Ͼϴ. ȸ ؿ. ϴ ˰, ׵ ϴ ;ϴ ."

׷ ִ ̳ ö ۿ . Һڵμ Ҹ ϴ. Ƹ ȸ Ʈ ϵĿ 17޷ ε Ͽ, ̷ ȸ å 28޷ ̴. ̴. "ͳ ÷ ΰ . 10 뿩̳ ̳ ѰԴϴ. ȭ ٿεްų Netflix ϴ ɿ." å ڵ Ʈ ԰ ģ Ѵ.

׷ ڵ ٶ ǻ å ִ ܿ, ¶ Ǹ, ÿ ؾ Ѵٴ ǹѴ. ̴. "Һڵ鵵 ǻó ֿ ִ ̴̰ϴ. Һڵ پϴٰ ˰ ־. ¶ο ִٴ ȴٰ ص, ׷ ⸦ ."

ų 200 ڼ ϴ O'Reilly Media â CEO ϸ(Tim O'Reilly) ǻ 𵨿 ٺ ִٰ . ̴. " ̶ ϴµ, ǻ 鿡 ϴ ġ ϴ. ٸ, ǻ å Һڵ鿡  Ǹϴ ɸ ̴. 絵 Ͽ, ͵ , ǿ ϱ ̴. Ҹ θǽ(Harlequin Romance) Penguin ۹鰰 츦 Ѵٸ, ڵ Ư ǻʹ Ư ʴ´. 귣 ̱ ̴. Һڵ ؼ ǻ ڼ ȱ , ׸ Ʈ ̴. ̰ ٷ ׵ ڼ õ߾ ŵ ߴ Random House Ÿ(Jason Epstein) ̵̴. ׷ ҸŻ Ͽ츦 ϴ, ׷ Ʈ ִ. Ƹ , ǻ ۴Ͽ ״ٰ ̱ ̴.

̺ ذå ִ ϴ. -6 ǻ ʾ. ִ. ū Ը Random House̴. CEO (Markus Dohle) ڼ ڱ⵵ ٸ鼭, ǻ ʹ ϰ ̳ Ƹ Բ - ̴ ƴϳİ ߴ. ̴. "Ż ִ 5~7 ɸ Դϴ. , 100Ͽ ƴ϶ ."

41 Random House ȸ Bertelsmann A.G. μ åڿٰ 2008 ̱ dzʿԴ. ״ ܺμ Ǿ и ľϰ ִٰ Ѵ. ̴. "̷ ùٸ ôٸ, Ʈ ƴմϴ. ߴ ȭ ޾Ƶ̱ , ð (ڿ , ) dz ؿ. 츮 Ǿڵμ Ƹ ׵ ޼ؿ Դϴ. Ǹ ȸ翡. , ǿ ͵ ȯմϴ. 𵨿 ´ٸ, ٸ ڼ Ǹó ξ Ѵٴ ǹ̰ ǰڽϴ."

̵- ȸ Idea Logical CEO, Ų(Michael Shatzkin) Random House ϰ ִٰ Ѵ. ̵ ׷ϴ. α׸ ִ Ų ϵĿ Ƹ ڼ Ǹ , Ƹ ս Ǹϰ Ͽ ϴ ¸ , Random House ܱ ø Ͽ. ̴. "ڼ ȸ Random House 麸 ì ִ. Ϲε Random House ڼ ϰ ."

ڼ ø Ϻη Ű "(windowing)"̶ θ. ٸ ǻ鿡Դ Ϲ ݴѴ. ο ̵ ƴϴ. ۹ ϵĿ Ǹŷ پ ȳ, ȭ DVD 尳 1 ڿ . ڼ ǻ ڿ ݴ ۿ ִ. 1 11, HarperCollins ϸ(John Heilemann) ۸(Mark Halperin) "Game Change" ϵĿ Ͽ, 2 23Ͽ Դ. ϵĿ 7 , Ǿ, 3 ȳ ־. ڿ ǻ ׸ŭ ҵ ø ̴.

Ƹ ׶Ƽ Ǽ . ̴. " ϸ ȵ˴ϴ. ᱹ ϴ å а Ǿ ־. å , ڵμ ȫ ִ ִ ϱ մϴ. 庮 , ǰ ȫϰ ;ϴ . ڿԴ Դϴ. Һڵ鸸 ǸŰ ƴ."

׶Ƽ ǻ ü ߸ƴ. ̴. "¥ ϵĿ ڼ ƴմϴ. ȭ ڷ, ¡, ΰ ð ΰ ϱ Դϴ. å ٸ ᱹ ·ο. ٸ ̵ Ż ȭ . ħ ¶ Ź ôµ ¥ϴ. ȭ 뿩 . ?  Ƶ, Һڵ鿡 Ż å 10޷ Ǹ Դϴ."

׶Ƽ ǻ ٸ ̵ ߿ 100 , öȸ Ȱ Ǽ Ǵٽ ִ. öȸ ڱ ۻ ƴ϶ ö ִٰ . ׶Ƽ ǻ å Ƽ̵ θƮ ٽ ؾ Ѵ. Simon & Schuster Ż(David Rosenthal) ̴. "츮 ȸ , ΰġ ڼ ְ ֽϴ. ڸ͸ ų, å ٷ ȭ Ŭ ֱ⵵ ." ٸ ֿ ǻ Ʈ ۾̴. Ŭ , , ִϸ̼ ִ ̴. ǻ Һڵ ̷ ΰɿ ֱ⸦ ٶ ִ. Ż ̴. "е尡 ׷ ɼ ־ϴ. 츮 ̻ å Ŵ޸ . ɼ ùմϴ."

׷ٸ ڼ 9.99޷ ͼ Һڵ 13.99޷, Ȥ ̻ ǻ簡 ִİ ǹ̴. ڼ Ǿ ϸ ȸٴ ߰ߴ. ϸ ڼ ǸѴ. 4.95޷̴. ׿ ϵĿ ս ڼ "뷮 Ǹ" ޲۴ٰ Ѵ.

Ÿ ڼ ǻ鿡 ȸ Ѵ. ׿ װ 10 ߴ ҽÿ Ǵٸ ̴. ̴. "Ż å е Ǹϰ ˴ϴ. е尡 ó Ǵ ." ߰  ȸ  ִ. Ÿ ڼ ãƿ ȸ ȴٰ Ѵ. ", Random House Ϸ , 10 ű ־ϴ. Ǹ ڿ ǥ ־. ȸ ȫå, 嵵 ־ϴ. 뼺̾. 簡 18ܰ, ׷ ʿ ʾҽϴ. Żȭ Ÿ ٽ ϰ ֽϴ."

Ƹ Ż 󿡴 ƿ ǻ簡 ʿ ϴ. 12, Simon & Schuster ں(Stephen Covey) ڽ Ʈ ǿ Ż Ǹ Ƹ ȾҴ. "ϴ 7 " "Ģ ߽ " RosettaBooks Ƹ Ĵ å̸, ں ̻ ް ȴ. Ǿ ̴. "Ƹ ڽ Ҹžڴ ڷε Ѵٴ Ȯߴٰ ְڽϴ. ǻ簡 ǰ;ϴ ."

ڴ ϰ Ѵ. "Ƹ ϴ ڼ ִ ߾ ̻ ϵĿ å Ȼ Դϴ. ׷ ǻ ְ ٷ ڿ ŷϴ ." , ۱ 븮ü鿡 , Ƹ ߿ μ ڷ ϰ ʹٴ ߴٰ Ѵ. ֱٿ ۵ Ƹ Encore α׷ Ƹ Ʈ 並 ڰڵ ̴. ׵ ִ α׷̴. 1, α׷ ڼ Ǹ Ƹ ѱ ڵ 70% οƼ Ͽ. , ڼ 2.99޷ 9.99޷ ̿. Ǿڴ ݾӵ · ߴ. "̷ ġ 츮 ۰ ̸ ̴ϴ."

׶Ƽ Ƹ ׵ ڵ ϱ ؿԴٰ Ѵ. ׿ , ̷ ο ƴϴ. " ȿ ִ ã ֽϴ. Ǿ迡 ̾߱." ״ Barnes & Noble Ͽ. Դٰ ״ ֿ ǻ ڻ Ʈ Һڵ鿡 å Ȱ ִٰ ߴ. "׵ 츮 ϴ ̴ϴ. 츮 ڱ ؼ ̶. ̻ ʽϱ?" ǻ Ʈ Ǹž ̹ϴ. Barnes & Noble α׷ ǻ ȭ ϱ , Ű ġ ʾҴ. ϸ ǻ ؾ ִٰ . ̴. "Ƹ Ư 巡 ϰ ں ڰ Դϴ. ũμƮ ̷ ó̶ ."

׵ å 忡 ԰, п ǻ ð Ǿ. ̴. " ڱ  ص Ƹ ϰ ־. ʹ Ŀ, Ƹμ ǻ ۿ Ǿϴ."

Ÿ ̵𿡰 Ҵ. ׳ ̴. "Ż 迡 ڰ ǻ ֽϴ. ׷ 츮 ġ ڵ鿡 ." ǻ ڵ鿡 ɸ ű ä Ѵ. ϸ ̵ λ ī(Andrew Savikas) ǻ Ż ø̼ ٴ ˰ ݿ . ̴. " å ⸦ մϱ? ص 5õ 밡 迡 ־. Һ ̶ Դϴ." - ǻ , ڵ鿡 ϴ ٸ ٿԴ. , κиŭ ٸ ü  . εֳ Ͽ ִ ڰ ü Author Solutions 9õ - Ŵ ִ. ذ踦 , ȸ Harlequin ǻ Ʈʽ ΰ, ޸ Ѵ. , οƼ پ ȴ.

HarperCollins CEO ̾ 常(Jane Friedman) 2008, HarperCollins Open Road Integrated Media , ڰǺθ ´. ׳ ̴. "ǻ Ҹ ڱ⸦ ü ִٸ η մϴ. ڵ鵵 , ÿ ־ ǻ縦 ʿ . ǻ簡 ڵ ū Ҹ Ǵµ. å . 80% Ƹε ǻ縦 ʿ ϰڽϱ?"

ǻ Ż å Ѵٰ Ѵ. ֿ Ǿڰ Ƹ ̷ ִ. "Ƹ ڵ  ϴ 𸨴ϴ. Ƹ ׷ DNA ." Ƹ̳ , ۰ ϰ Ű, ϰ ϴ 鿡 ־ . å ִ " (acknowledgments)" ȿ Դ Ǹ̴. ڵ ڿ ǻ翡 縦 ǥѴ. Ͼ ȿ ߽ϴ ȭ ̴.

ǻ ġ ʴ ۰ ߱س. Ȥ ̵鿡 οƼ ϱ⵵ Ѵ. ׷ ȼ ۰ ټ å ̴. 1⿡ 10 ̻ µ, 70% ڵ ޴ ݸŭ Ѵ. ǻ翡 ϴ ū ̷ ̴. ڵ鿡Լ ʹ Ѿưٴ ֱ , ٸ. ڵ鸸 , ڵ鿡 ޵Ǵ ̴. ý ȿ ʴ. ׷ ڵ ִ ý̴. ̷ ý ƴ϶ ׵ ̴.

Ramdon House Ǹſ Ż Ų(Madeline McIntosh) Ƹ غ ִ. ׳ Ƹ ǻ ִٰ Ѵ. "츮 Ǿ μ ȭ մϴ. ȭ ϱ⸦ . ȭ ׷ϴ. ׷ Ƹ ׷ ȭ ƴϴ. Ƹ ġ , ͸ 亯 ؾϴ Ģ ֽϴ... ߽μ ȭ ϴ ȭ , ȭ 浹̿."

ǻ κ Ƹ ŷ ʴ´. Ƹ ʿ ϱ ̴. Ƹ Һ ̳ Ų Ǹŷ, Ų  ڼ ʴ´ . å Ǹŷ ˸ ʴ´. "̵"(ȭ , å) ι 2009 52% ߴٴ ǥ ̴.

ǻ ð ٰ Ѵ. ڼ ݿ ֱ ߴ. ǻ ְ 17޷ ϰ 15޷ ߱ ̴. Ǿ ̴. " ޾Ƶ̱ ڸ ϴ. ̰ ޾Ƶ ̾, ƴϳĿ. Ƹ 麸 ξ ߾. ڼ ſ Һ ͸ Ϻ ϰڴٰ ߽ϴ. Ƹκʹ ׷ ͸ ޾ƺ ."

ǻ ֱ ϳ ģ . ̴. ġ ̾ . 2004 10, ڳ ǻ ۺϽ α׷ ǵ å ijؼ ĵ Ϻθ ˻ ְ ϰڴٴ ǥ Ͽ. Ǿ гϿ, ǰ ġ ִٰ Ͽ. ǻ ҽÿ ȸ(Authors Guild) Ͽ, 2008 Ǹ ̷. ڿ ǻ鿡, ۱ ִ ۹ 1 2,500 ޷ ϱ ߾. ǻ ־ Ʈ ǰ ū ٰ̾ Ѵ. "ͳ ִ ü ̼ ϰ 밡 ϱ Ͽϴ. Ʈ ϴ ۱ ְ ." ̱ Ǹ ʾҴ. ٸ ׿ʹ , ڻ ڼ Google Editions ߼ ȹ̴. ۺϽ Ͼ, Ŭ(Dan Clancy) ǵ ð ȴٰ Ѵ.

Ŭô ڙA Ƹ̳ ð ޸, ⿡ ϴٰ Ѵ. ۿ , ǻ å , ̴. ̹ ǵ å , 1,200 Żȭ Ƹ̳ ú ξ ߰ Ǿ. ۿ Ǹ å ⵵ Ѵ. " ټ" Ǹ Ŭ ̴. ״ Ƹ ¶ Ͻ ʴ´ٰ Ѵ. ̴. "¶ °迡. پ Ҹϰ ģմϴ. Ϲ Ҹ ؼ . Ƹ̳ ٰ ٸϴ."

Ʈ ü ӿ ̰ ǻ簡 . ̴. " Դϴ. 츮 ." е ʱ Ǹŷ ִ. ÿ Ǹ ϸ 30 ̻ Ⱦ, м ȿ 5~700 븦 ϰ ִ. 1 󽺺 Һڰ(CES) Ż ⵵ ʿ Ѵ´. Ų ڰ þٴ ǹ̴.

ǻ ִ. Ȳ Ǹܹ븮 ٲپٴ ̴. õ̶ ž ȴ. YouTube Netflix ϱ , ȭ ΰϱ , (׸ Һ) Ʈ ؾ Ѵٴ ˰ Ǿ. Ż Ʈ ν ׵ ǰ ã ִ Ÿ ̵ Ǿ. ̵ ̵ Ʈʽ ̷ ̴.

̴. "ᱹ Ʈ ƴ϶ ϰ ֽϴ. Ƽ ⽺ Ʈ ü Ʈʰ DZ⸦ ٶ . Ƽ /ؾ Ѵٴ Դϴ. ڱ ̰ܾ ʴ ؾ Ѵٴ ." ֱ ⽺ Ÿӽ ƮƮ, Ÿ . е 缺 ֱ ؼ. ̽ ް ϰ ο ⽺ ڽſ ؼ ϱ ߴٴ Դ. ̴. "⽺ 2⵿ θ ̴ϴ. 10Ⱓ ߴ ״ϱ. ڽ Դϴ. ⽺ ." װ ǻ ȣ 缭 ⻵ߴٰ Ѵ. "ڽ ǻ èǿ Ǿٰ ̴ϴ."

ǻ ְ ģ ⽺. ̴. "Ƽ Macmillan Ƹ Ӹ ܴٴ ڶմϴ." ð Ƹ Ʈʰ Ȯϴ. ̳ ݿ 𸣴 ̴. 4 3, е Ǹ ĥ , Ʈ 9.99޷ 𸥴ٴ Ӱ Ҵ. 1Ⱓ äϰڳ ߾, ⽺ ǰ ڷ ü ο ȴٴ Ǿ赵 ˰ ִ Ȳ̴. Ǿ ̴. "¼ 1 ڿ 츮 Ƹ ƿ Դϴ." ׷ е尡 Ƹ ο Ȱܴ 𸥴. 6 ڼ ϰ ִµ, Ų麸 ξ ̴. ⿡ Ƹ е忡 ڼ ְ ִ Ҵ. Һڵ 𿡼 å , ̵ δٴ ν ִ. տ ׸ŭ ƴϰڳĴ ν̴. ν̾߸ ϴ. ø ǻ鿡 ö. ȸ ô ̷ ߴ. "  ߷ źϷ غ. ᱹ ƴϰڽϱ."