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α Ȩΰ ̺Ʈ ȸ/ ̿ȳ Ʈ

 
 
ġ
  : ̺ ̽
  : ȫ
  : ű/368
  Ⱓ : 2014-07-07
  ISBN : 978-89-352-1010-7
  : 16,000
   

Ӹ 鿩ٺ ִ!
Ű ƹ ̺ ̽ а θ

۶󽺰 Ӹ ĵѴٰ?
츮 ڱϰ Һ ϴ ,
׵ ߰ ִ ̷ Һ γ ģ!


ϴ Ű 츮 ΰ 鿩ٺ ְ Ǿ. ̸ ̿ Һڵ Ӹ ƴ϶ ׵ ǽı ġ ̿ϰ ִ.


ΰ ༺ ġ پ 30Ⱓ ؿ ̺ ̽ ĵ ̿  Һڵ ȿ ϰ ִ , ư ûȭô ÷ ü  Һڵ ϰ ִ ˷ش.


Ư Ȳ 繰, ڱؿ ̴  Ǵ ִ ̷ο ʵ å ߴ ҷ ӿ ִ α ħ ۿ ̸ ǿϴ η ɰ ؿ ޽ ִ.
Ϳ Һ , ҺڿԴ ӻ ߰ϰ ִ å!

 

õ ư ãƶ

Һ Ȳݽôΰ, ü Ǹ ΰ



1 ,

ȫ , ǽ λ | !| Ʈ | ȫ , ̽ | Һڸ ϴ ൿ | ൿ, Һڸ ϴ | θͰ ο



2 Һ Ÿ ϴ ڵ

Ʈ ϱ | Ϸ vs. ϱ | ʿ䰡 ʿ屸 ȯ | ʿ屸 âϴ | Ȱ ʹٸ ϶ | ݿ | ϴ ذ Ǵ ҵ



3 Ӹ 鿩ٺ ִ

ʴ Һڵ | | θ  ź | ȭİ˻, Ȱ 鿩ٺ â | ڱ, Һ ĺ | ǽ 踦 ˻ | ̿ θ | θÿ ŷ | θ ̷



4 츮

׾ ִ | ܵ ƴϴ | 2 ġ | 2 ü ġ



5 Һϴ ĺ

vs. ǻ | ο ϴ ڼ | Ÿ ϴ | Žϴ | Ʈ ص, Ϸ ⡯ | ¸ ϴ 



6 Ÿ ϴ°

ŷ ̴ | ſ ã Һڵ | ο ȭ ܼ | ϴ ΰ | ϴ | ߱



7 ȣ̴

ΰ, Һ ΰ | ߿ϴ | 귣忡  ȴ | â ΰ, ΰ | εǴ 귣 | Ȱ϶ | ںν ҷŰ



8  ϸ ǽ

ɸ 衯 | ǽ | Ŀ ΰ | ȤŰ , ǽ ϴ | ̹ ϰ ִ



9 TV Ѵ

汸 ٺ | û ϸ ȭϴ TV | Ƽ TVμ | TV ûڵ  | Ǹ | Ŀ ̸ ƶ | ҽİ нϱ | ǽ ȭ | ϴ TV | ݺ



10 ϴ ü

ģ ģ, | | ȭϴ | ȭ | ð



11

ٸġ ֵϴ | ϱ | ̽ | ͸ м Ǹ | Ҽȹ̵ | ΰ ִ | ʿΰ, ʿ Ȱ ħΰ



12 Ʈ Һڰ Ǵ

ڵκ ڽ ȣ϶




 

̺ ̽ (David Lewis)

Һ ÿ ɸ ϴ ε左 ͳų â ȸ. θ ƹ Ҹ Ű Ȱ м ϴ о ڴ. п 30Ⱓ о߸ ؿ ̽ 迡 ڿ ڵ ǿ ϰ پ ָ鼭 ǽڵ ̴ ϰ мߴ. ̷ ڵ Բ ε左 ͳų ϰ ߴϴ ̿ Һ ü  ̴ ؿԴ.



״ å ÷ܰ ο ̿  ߵǰ 󸶳 ȿ ϴ , Һڵ ̷ ںϰ ǰų ʰ ڽ ȣ ִ ؼ ϰ ش.



Ʈνʹа п ɸ ڻ ޾Ҵ. Һȸ ̺̽Ͻ ̸, , īݶ. ɾ, η, Ÿ, 긮Ƽ ڷ, IBM Ȯϰ ִ. <õ> 500 FTSE 100 Ű о ġ ޾ پ ü ⿬ϰ , ȸ ڷε Ȱϰ Ȱϰ ִ. ô żҺ The Soul of the New Consumer ɸ پ ٷ Ⱓߴ.




ű_ ȫ

б а ϰ KBS Ŀ ϸ鼭 ѱܱб п ƴ. ÷ƴб дп Ϲб ɳ׵п ȯå ޾Ҵ. ̱ Ż߼ ź , ͳų ̻ ߴ.
ű å ¦ã С : ùκҺ ֿ ȥ С ȭ ô С Ȳϴ ε ȸ ãƼ Ϻ ѱĹȭ, а Ƿ¡ ִ.

 



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